THE VALENTINE’S DINNER OF BOTSWANA ACCOUNTANCY COLLEGE

 

Botswana Accountancy College students in Francistown arose and pair to organize a Valentine event. (hospitality class and students Representative council). The event was held to bring the two campus together (Gerald campus and plaza campus) also for the students to have their own celebration.

The event was announced to the student community through social media, notice board and word of mouth. This promotional tools were identified, recognized the efficiency of the tools in spreading the massage to students. 80 couples and 35 singles attended the event. The target groups were identified and were designed to meet their needs. And all the promotional activities aimed at attracting people from this group (Medlik and Ingram, 2008).

Even though the event was to bring the two campuses together more importantly the event was to raise funds for student’s representative council, the event aimed at making profit. When thinking of pricing the financial backgrounds of the target groups were considered.  The pricing plan has to make sure that the customer is happy, but it must ensure that revenue is kept flowing and that costs are met (Reid & Bojanic, 2006).

References

Medlik, S. and Ingram,H. (2008) The Business Of Hotels Marketing (4^{th ed}): UK; Butterworth

Reid, D. & Bojanic, D. (2006) Marketing Management (4^th ed): New Jersey, John Wiley & Sons

NORTH WEST CULTURAL FESTIVAL

                           

This festival is the result of partnership between the regional arts office, Zoba Style Performing Arts and local cultural groups. The festival included a traditional lunchtime were local food items were displayed, traditional dance, music and storytelling. The role of these agencies demonstrated importance of regional event tourism strategies and related funding in nurturing event tourism partnership at the local level.

Context stage

Start-up funding was often provided to develop both events and a support system for events formation in the region. The partnership is profiled evolved from issues in arts and tourism developments and were geared towards problem solving. Not all events are suited to tourism, and some events exist primarily, if not exclusively, for the benefit of their local communities. However for communities that want to develop their tourism potential, events can be the major drivers. They can demonstrate the unique features of a town, help to enhance the town’s image and promote it as a tourism destination (Bowdin, 2011).

Formation stage

In the formation sage the event partnerships profiled an adopted objective that includes both the event outcomes themselves and secondary benefits. The benefits for example, include the development of the local arts and provision of education and entertainment for tourists. Great events are those that express the unique qualities of a town, city or region, and stand out because of their creativity, originality and authenticity (Hoyle, 2002).

References

Bowdin,G.A.,Allen,J.,0’Toole,W.,Harris,R.,and McDonnell(2012)Events Management: USA Routledge.

Leonado, H. (2002) Event Marketing; Canada; John Wiley & Sons