THE VALENTINE’S DINNER OF BOTSWANA ACCOUNTANCY COLLEGE

 

Botswana Accountancy College students in Francistown arose and pair to organize a Valentine event. (hospitality class and students Representative council). The event was held to bring the two campus together (Gerald campus and plaza campus) also for the students to have their own celebration.

The event was announced to the student community through social media, notice board and word of mouth. This promotional tools were identified, recognized the efficiency of the tools in spreading the massage to students. 80 couples and 35 singles attended the event. The target groups were identified and were designed to meet their needs. And all the promotional activities aimed at attracting people from this group (Medlik and Ingram, 2008).

Even though the event was to bring the two campuses together more importantly the event was to raise funds for student’s representative council, the event aimed at making profit. When thinking of pricing the financial backgrounds of the target groups were considered.  The pricing plan has to make sure that the customer is happy, but it must ensure that revenue is kept flowing and that costs are met (Reid & Bojanic, 2006).

References

Medlik, S. and Ingram,H. (2008) The Business Of Hotels Marketing (4^{th ed}): UK; Butterworth

Reid, D. & Bojanic, D. (2006) Marketing Management (4^th ed): New Jersey, John Wiley & Sons