Francistown marathon was an
event held on the 15th of February. the event attracted athletes across
southern Africa. And also sponsors around Francistown because is one of a kind
to be held in the town. According to Bowdin et al (2011) states that often an
event will be sponsored by two or more organization.
The Event was sponsored by Be
mobile as the main sponsor, coca cola, cresta and Medi- rescue Botswana. Legae,
(2005) states that events will involve the promotion of sponsors name and logo
and product or service by the event organizer. During the event the runner's
costumes were branded with sponsor's logos and flyers were displayed at the
finish line. Moreover Haden (2012) states that event and festival
sponsorship can be ideal way for marketers to create brand interaction with
consumers and stakeholders, for example during the event marketers managed to
take advantage of the crowed and communicate their brand, also every event
provides an experience. The key is to partner with events that provide an
experience people will associate positively with your brand and further
characterizes and adds depth to your brand
Sponsors are important for the financial
support of the event and event planner need to take of sponsor’s for
sustainable sponsorship.
References
Bowdin,G.A.,Allen,J.,0’Toole,W.,Harris,R.,and
McDonnell(2012)Events Management: USA Routledge.
Haden, J (2012) Sponsoring An Event? Tops To Maximize Your
Return. Retrieved from: http//www.inc.com/jeff-haden/sponsoring an Event;
accessed on 01-04-2015
Legae, W. (2005) Sport Sponsorship And Marketing Communications;
An European Perspective. Harlow, Financial Times prentice Hall
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