This
festival is the result of partnership between the regional arts office, Zoba
Style Performing Arts and local cultural groups. The festival included a
traditional lunchtime were local food items were displayed, traditional dance,
music and storytelling. The role of these agencies demonstrated importance of
regional event tourism strategies and related funding in nurturing event
tourism partnership at the local level.
Context
stage
Start-up
funding was often provided to develop both events and a support system for
events formation in the region. The partnership is profiled evolved from issues
in arts and tourism developments and were geared towards problem solving. Not all events are suited to tourism, and some events
exist primarily, if not exclusively, for the benefit of their local
communities. However for communities that want to develop their tourism potential,
events can be the major drivers. They can demonstrate the unique features of a
town, help to enhance the town’s image and promote it as a tourism destination
(Bowdin, 2011).
Formation
stage
In
the formation sage the event partnerships profiled an adopted objective that
includes both the event outcomes themselves and secondary benefits. The
benefits for example, include the development of the local arts and provision
of education and entertainment for tourists.
Great events are those that express the unique qualities of a town, city or
region, and stand out because of their creativity, originality and authenticity
(Hoyle, 2002).
References
Bowdin,G.A.,Allen,J.,0’Toole,W.,Harris,R.,and
McDonnell(2012)Events Management: USA
Routledge.
Leonado, H. (2002) Event Marketing; Canada; John Wiley
& Sons
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